Finding the balance between complex data sets and meaningful insights

Google Analytics is an amazing tool, but it takes an expert to synthesise any meaningful insights. As part of a R&D team at Tryzens. We set about making that an easier task for our clients.

Starting from a zero base I was bought on to establish a way to surface this complex data from multiple sources and surface them in a meaningful way, to assist in decision making both day-to-day and longer term.